Susan Turzinski

Founder, Work Transformation Group

I like making complicated things approachable. Expect plain English, hands-on practice, a little laughter, and room to ask questions without feeling behind.

I bring nearly three decades of experience in technology sales, leadership, and strategic partnerships—including roles at Microsoft, Amazon Web Services, Avanade, and CDW.

Helping people build their skills and achieve results has been central to my career. At Microsoft, I led a regional sales team to meet a revenue target of more than $190 million and exceed regional objectives. My approach included hands-on coaching, clear goals, and helping people apply what they learned to real customer conversations. Throughout my career, I’ve earned recognition for leadership and business results while helping teams and technology partners strengthen their capabilities through training, collaboration, and practical guidance.

As Manager of Cloud Alliances at CDW, I worked with Google and Gemini Enterprise, alongside AWS and ServiceNow. That experience shaped my business-focused perspective on AI: connecting what the technology can do with what people actually need to accomplish.

I founded Work Transformation Group to bring that same approach to everyday AI adoption. My workshops help employees identify useful applications, practice with their own work, and build confidence using their organization’s approved tools.

My goal is simple: help people leave with skills they can use the next day—and the judgment to know when AI needs a second look.

AI drafts. Humans decide.